The major creed that India looks up to is films today. It believes what is shown and is rapt by the glamour. Films like “Taare zameen Par” leave their mark and a message so clear, that it’s our responsibility to bridge the gap between the upbringing of our kids & special kids. Keeping this in mind the biggest institution that has provided the media industry with 5000 media professionals, Asian Academy of Film & Television attempted to bring awareness on Disability through WeCare Film Festival. AAFT along with Brotherhood, an organization run by Satish Kapoor is working for several years intended for the welfare of the disabled, organized this festival to create awareness about people with various disabilities and how to help them become independent. The festival Received 47 films from all over the world, out of which four films of 1 min were previewed at the opening. “Media is a very powerful medium of communication. In India, films are the best channel to create awareness about disability.” said Sandeep Marwah, Director AAFT, who was present on the occasion as the guest of honor along with H.E. Mr. Mark Sofer , Ambassador, Embassy of Israel ,Subodh Lal, Film Educator, Dr. Sundeep Khanna, Addl. Sec. Ministry of Social Justice & Empowerment, Philip O’Keefe , Lead Social Protection,World Bank , M.K Raina, Producer/Director & Satish kapoor, Director, Beotherhood. Dr. Sundeep Khanna expressed his desire to take the festival of films on disability all over the country, just to make India a better place for these people to live. Mr. Sandeep Marwah appreciated his initiative and proposed to promote the festival through Noida filmcity.
