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MASS COMMUNICATION IS A SERIOUS BUSINESS-SYED SHAHID MAHDI.

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  • MASS COMMUNICATION IS A SERIOUS BUSINESS-SYED SHAHID MAHDI.

Making a fervent appeal to all those connected with mass media to try and remould the society through their work, the former Vice Chancellor of Jamia Millia Islamia Syed Shahid Mahdi said that mass media appears to be becoming a victim of sensationalism. The distinguished civil servant and educationist was delivering valedictory to the students of Asian Academy of Film & Television. Technology is merely a tool in the hands of a creative person who must develop a humanitarian out look and address issues concerning the disadvantaged members of the society too, he added. Commending the notable work being done by Sandeep Marwah in the field of media education and training, the noted social activist Rear admiral H.C. Malhotra stated that practical experience in the field truly strengthens an educated and trained professional. Sharing his thoughts with the would be media professionals, the veteran television producer Sudhir Tandon pointed out to the export potential of documentaries. Veteran bureaucrat and intellectual P C Rawal also addressed the gathering on this occasion

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