Speaking about the extraordinary power of the mass media to influence the human mind, the well known political figure, social worker, journalist and a member of the Rajya Sabha Shahid Siddiqui pointed out to the enormous responsibility which a maker of the mass media products must shoulder. The hon’ble member of parliament was addressing the students of Asian Academy of Film & TV. Commending the contribution made by Prof. Sandeep Marwah to the film and television industries worldwide Shahid Siddiqui said that the journalists must develop a capacity to perceive the truth as what we happen to see is most often not the truth. He was of the view that ethical journalism demand sacrificing personal interests. The renowned advertising guru Sam Mathews said that a maker of mass media products should have a vision. It is all important to create an idea and the technology only has to follow it, he added. Speaking on this occasion the renowned educationist Dr. J.D. Singh mentioned that a short cut to a goal is often a short cut to disaster and it is only the hard work which pays in life. Another well known Social Worker Shaeen Parviz also expressed his views on media education. Hon’ble Member of Rajya Sabha Shahid Siddiqui presented the academy award to AAFT alumnus Barkha Kaul in appreciation of her notable success in the entertainment industry.