In his forceful and thought provoking address to the students of University of Media Arts Study Centre Asian Academy of Film & TV, the chairperson of INS and a member of the Press Council of India Sunil Dang urged the media professionals to be responsive and responsible to their mass audience. A single minded devotion to the chosen field work is the key to the success, he added. Complementing Prof. Sandeep Marwah on setting up the first film University of India, the seasoned bureaucrat and intellectual C K Sharma said that going to a movie theatre or taking up filmmaking and television presentation is no longer considered disreputable. The makers of entertainment products must ensure that in their work the baser emotions of the viewers are kept under check and they are shielded from unethical temptation, he added. The noted sculpturist and a recipient Padamashri award Ram Sutar asked the students to bring to the silver screen to life in a manner which may bring credit to the academy.