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Visual Media Is The Most Effective Medium-Surya Shukla

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“The visual medium is the most effective medium of mass communication because you hear, you see and your emotions get attached to it, the effect is bound to come when you see a film” said Surya Kumar Shukla the Additional Director General Police Traffic on the release of a promotional film on traffic produced by Marwah Studios at Noida Film City.
“We have production department and would like to make more films like this so that the traffic of the state can be improved, I am sure this film will play a vital role in short period of time” said Sandeep Marwah President of Marwah Studios welcoming the film makers and guest from police department.
“We will distribute this film to all our department, cinema halls of UP, the traffic rule braker s, schools and colleges so that maximum awareness can be created about traffic rules” Surya K Shukla added. Explaining about the film Sushil Bharti the director of the film and HOD Television Asian School of Media Studies congratulated all the 25 participants and media students for their efforts who were given a certificate as token of appreciation.
It is hard to know that 14400 people died in UP last year because of road accident and around 20000 got injured on the road. City like Noida have only 125 traffic police which is not even quarter of the actual present requirement informed Surya K Shukla. Later Sandeep Marwah presented a membership of International Film And Television Club to Surya Kumar Shukla and Avdesh Singh Vijeta SP Traffic Noida present on the occasion. The event was well attended by large number of Film, TV and media persons.

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