Category: News

Noida, India –10th June, 2025: The International Film and Television Research Centre (IFTRC), India’s first private film, television, and media research institute. Proudly celebrates 32 years of groundbreaking contributions to global media such as education, research, and innovation. Founded in 1993 by Dr. Sandeep Marwah, the visionary media personality. Such as nine-time world record holder, and founder of Noida Film City. IFTRC has grown into a global hub of creative and academic excellence. Dr. Marwah, who also established AAFT (Asian Academy of Film and Television). The first private film and TV school in India. Such as continues to chair IFTRC with unmatched dedication and passion. Over the decades. More than 50,000 students from 145 countries have engaged in various research, academic, and production activities under its banner. “IFTRC is not just a research institution; it’s a movement. It is where education meets innovation. Where culture merges with creativity. And where talent is shaped to impact the world,” said Dr. Marwah. Unmatched Impact and Infrastructure The Centre has produced an astounding 3,600 short films as part of its research-driven learning programs. With a current network of over 1,000 professionals actively contributing to its projects. IFTRC has become a lighthouse of knowledge and experimentation in the world of cinema and media studies. Its state-of-the-art infrastructure includes: Fully-equipped Film & TV Studios, Audio and Radio Studios, Podcasting Facilities. Such as libraries dedicated to books and films, Advanced Computer Labs, Animation & Data Science Departments. Specialized wings in Hospitality, Tourism, Fashion, Interior Design, and Digital Marketing and a MSTV OTT Station and three Radio Stations. These facilities not only support high-end research but also complement the academic. Programs of institutions like AAFT and the Asian School of Media Studies, making IFTRC a dynamic part of everyday learning. A Global Nexus for Media Research: With ties to over 600 media houses and 200 national and international media organizations. IFTRC’s collaborative research efforts are helping shape the future of education, production, and professional standards in film, television, and digital media. Dr. Marwah’s leadership and IFTRC’s continuous innovation have helped design academic curriculums that are industry-relevant, forward-thinking, and globally respected. The Centre’s extensive body of research and output directly informs the evolving needs of media education. And has played a pivotal role in enhancing the quality of teaching across creative disciplines. “IFTRC is arguably the largest private film and television research centre in the world, and certainly among the most active,” Dr. Marwah added. “Its influence can be seen not just in India, but in creative industries across continents.” The Road Ahead: With more global collaborations in the pipeline and a vision rooted in such as excellence, diversity, and innovation. IFTRC continues to set new benchmarks in media education and research. Such as the world embraces new frontiers like virtual production. AI in filmmaking, and digital content creation, IFTRC remains at the forefront of shaping future-ready professionals. Hence World’s Largest Private Film & Television Research Centre.

In a powerful and emotionally charged speech, Dr. Marwah emphasized the values that have been the bedrock of AAFT’s success — trust, hard work, and continuous learning. “We are proud to say that today, AAFT ranks among the top five film schools in the world. And in three categories, we number one,” he declared confidently. “We hold records for the highest number of student-led film productions. Such as the most cultural and educational events hosted, and we continue to be the most economical film school globally in terms of our comprehensive. Industry-aligned curriculum.”

Highlighting 32 years of relentless dedication to education. Such as Dr. Marwah called the 124th convocation a testament to AAFT’s commitment to nation-building through creative education. He expressed heartfelt gratitude to the faculty, management, and administration for their unwavering support and contribution to the institution’s global stature.

“AAFT is not just an institution — it is a global brand in creative education. Such as proudly representing the cultural values of over 90 countries that have nominated us as their cultural representatives,” Dr. Marwah added.

The ceremony witnessed the presence of key academic and administrative leaders including directors, deans. Heads of departments, and faculty members, who joined in honoring the graduating students. A total of 165 students awarded the prestigious Diploma of AAFT. Across various disciplines such as: Film & TV Production and Direction, Editing and Sound Recording. Camera and Lighting Techniques, Acting and Presentation, Still Photography. Bakery and Culinary Arts, Fashion and Makeup, Music and Singing and Digital Marketing. Hence AAFT Celebrates Convocation of its 124th Batch at Marwah Studios.

This convocation not only marked the culmination of rigorous training and creative exploration but also celebrated the beginning of new journeys for the students stepping into the global media and creative industries.

AAFT continues to lead as a pioneer in media education, nurturing talent and shaping future leaders in the creative world. The institution remains committed to providing world-class training while promoting cross-cultural exchange and innovation.

Noida, India – May 31, 2025 – The Indo-Morocco Film and Cultural Forum (IMFCF). In proud association with the Embassy of the Kingdom of Morocco in India. Hence brought a breathtaking wave of North African charm and sophistication to the ramp. At the 9th Global Fashion and Design Week (GFDW) Noida 2025, held at the globally celebrated Marwah Studios, Noida Film City.

Touted such as the largest academic fashion week in the world. GFDW 2025 is a celebration of international creativity, design innovation, and cultural diplomacy. The week-long fashion spectacle was organized by the Fashion Committee of the International Chamber of Media and Entertainment Industry (ICMEI). Such as in collaboration with the AAFT School of Fashion and Design and AAFT School of Interior Designing.

This year’s edition featured: Over 200 renowned designers, 550 exclusive fashion ensembles, 125 original interior installations, 9 grand fashion shows, 90 dynamic runway rounds, 6 curated exhibitions, and 9 immersive global food experiences

The festival was broadcast live on MSTV and Radio Noida. And received global attention from 600+ international media outlets.

Dr. Sandeep Marwah, President of Marwah Studios and Chair of the Indo-Morocco Film and Cultural Forum. Hence expressed pride in the collaboration: “Fashion is a powerful medium to tell the stories of culture and legacy. Morocco’s influence on global aesthetics is timeless, and honoured to bring that legacy to life on the Indian ramp through GFDW.”

The showstopper moment from the Indo-Morocco participation was the unveiling of “Kankali”.  An ethereal haute couture collection deeply inspired by Morocco’s colorful medinas, Moorish architecture, and artisanal legacy. Designed using such as luxurious net, satin, and organza, the collection presented graceful silhouettes, elegantly infused with Moroccan-inspired embroidery and motifs.

In hues of serene white, oceanic blue, and romantic pink, each garment from Kankali. Hence captured the delicate balance of romance and royalty, echoing the elegance of Moroccan palaces and desert evenings. The collection reimagined tradition for the contemporary woman, marrying old-world charm with modern couture craftsmanship.

Adding depth to the fashion narrative, a Moroccan-inspired. Furniture piece also showcased during the design week. With ornate detailing, lattice woodwork, and rich earthy tones, the piece paid homage to Morocco’s globally admired interior and architectural heritage.

The Indo-Morocco Film and Cultural Forum’s participation once again highlighted the role of fashion such as a bridge between nations—uniting design, diplomacy, and diversity on one global stage.

Indo-Iran Film and Cultural Forum Elevates Persian Elegance at 9th Global Fashion and Design Week Noida 2025. In a magnificent celebration of design, heritage, and diplomacy, the Indo-Iran Film and Cultural Forum, in proud collaboration with the Embassy of Iran in India Brought the essence of Persian artistry to life at the 9th Global Fashion and Design Week (GFDW) Noida 2025, held at the legendary Marwah Studios, Noida Film City.

Recognized as the world’s largest academic fashion week, GFDW 2025 attracted a distinguished international audience of designers, artists, and diplomats. Organized by the Fashion Committee of the International Chamber of Media and Entertainment Industry (ICMEI), and supported by the AAFT School of Fashion and Design and AAFT School of Interior Designing. Such as the event featured: 200+ eminent designers, 550 fashion-forward garments. 125 visionary interior installations, 9 major fashion shows, 90 dazzling runway rounds, 6 immersive exhibitions, and 9 global culinary showcases

The event broadcast live on MSTV and Radio Noida. With extensive coverage across 600+ international media outlets underscoring its worldwide impact.

Hence Dr. Sandeep Marwah, globally acclaimed media personality and Chair for the Indo-Iran Film and Cultural Forum, stated. “India and Iran share a profound connection through poetry, art, architecture, and culture. At GFDW, we celebrate this shared heritage by transforming tradition into timeless fashion.”

A breathtaking highlight of the Forum’s participation was the debut of designer Shagun Tuteja’s six-piece couture line. Inspired by the iconic Azadi Tower of Tehran—a symbol of freedom and national pride. The garments, crafted in luxurious raw silk adorned with architectural. Geometric motifs, capturing the majestic lines of the Azadi Tower. The serene color palette of whites and Persian blues evoked both spiritual calm and architectural grandeur.

Each ensemble reflected a perfect harmony of structure and grace, designed for the empowered. Modern woman who embraces both cultural legacy and contemporary confidence. Adding to the multisensory cultural experience, a piece of furniture inspired by Iranian artistry was also showcased. This furniture piece echoed Persian geometry and intricate tile work, serving as a tribute to Iran’s legendary craftsmanship and timeless design philosophy.

The Indo-Iran Film and Cultural Forum’s continued participation in GFDW reaffirmed its dedication to promoting cultural dialogue through fashion. Hence design, and media, and further enriched the narrative of international friendship through art. Hence Indo-Iran Film and Cultural Forum Elevates Persian Elegance at 9th Global Fashion and Design Week Noida 2025

In a showcase that merged African heritage with contemporary haute couture. The Forum presented a captivating fashion segment inspired by Zimbabwe’s indigenous beauty, artistic legacy, and harmonious spirit.

Dr. Sandeep Marwah, President of Marwah Studios, such as Chancellor of AAFT University, and Chair for the Indo-Zimbabwe Film and Cultural Forum, emphasized the role of culture in building lasting international bridges. “India and Zimbabwe are connected through their shared appreciation for art, nature, and tradition,” he said. “Fashion allows us to communicate without words, to honour the past while crafting the future. Through these garments, we celebrate unity in diversity.”

GFDW 2025, the largest academic fashion week in the world. Such as organized under the visionary direction of the Fashion Committee of the International Chamber of Media and Entertainment Industry (ICMEI). And supported by the AAFT School of Fashion and Design and AAFT School of Interior Designing. This year’s edition welcomed: 200+ celebrated designers, 550 original fashion creations. 125 unique interior installations, 9 grand fashion shows, 90 runway rounds, 6 curated exhibitions, and 9 global culinary experiences

The weeklong celebration  broadcast live on MSTV, Radio Noida, and covered by more than 600 international media platforms, highlighting its global relevance and reach.

The highlight of the Indo-Zimbabwe Forum’s presence was an exquisite fashion collection inspired by the Monsonia burkeana flower. Often called the “Herbal Peace Flower” of Zimbabwe, and the country’s intricate traditional basketry. Hence The designs featured soothing hues of green and white, with body-fit silhouettes in chiffon, Lurex satin, and crepe, flowing effortlessly to mirror Zimbabwe’s tranquil landscapes.

Subtle handwoven textures and fine embroidery adorned each garment, merging ancestral craftsmanship with modern refinement. Hence the result was a seamless blend of cultural storytelling, nature’s elegance, and timeless fashion sensibility. A true tribute to the spirit, resilience, and grace of Zimbabwean culture.

Hence once again, the Indo-Zimbabwe Film and Cultural Forum underscored its commitment to cultural diplomacy through the universal language of fashion, design, and art. Reinforcing the timeless connection between India and the African continent. Hence Indo-Zimbabwe Film and Cultural Forum Unveils Ethereal African Elegance at 9th Global Fashion and Design Week Noida 2025.

Indo-Panama Film and Cultural Forum Unveils Coastal Elegance at 9th Global Fashion and Design Week Noida 2025
Noida, India – May 31, 2025 – The Indo-Panama Film and Cultural Forum, in proud collaboration with the Embassy of Panama in India. Hence brought a wave of coastal charm and Panamanian spirit to the forefront at the 9th Global Fashion and Design Week (GFDW) Noida 2025. Hosted at the iconic Marwah Studios, Noida Film City.

Dr. Sandeep Marwah, Chancellor of AAFT University and Chair for the Indo-Panama Film and Cultural Forum. Hence highlighted the importance of creative exchanges in strengthening global ties. “Panama and India share a deep cultural affinity. Fashion is a universal language, and this platform allows us to explore and celebrate our connections through style, storytelling, and innovation,” he remarked.

Regarded as the world’s largest academic fashion week, GFDW 2025 attracted a global community of designers, artists, and cultural representatives. Spearheaded by the Fashion Committee of the International Chamber of Media and Entertainment Industry (ICMEI) and supported by the AAFT School of Fashion and Design and AAFT School of Interior Designing. Such as this year’s edition featured: 200+ top designers, 550 original fashion creations, 125 creative interior installations. 9 fashion shows, 90 runway rounds, 6 exhibitions, and 9 international culinary showcases

The festival was broadcast live on MSTV, Radio Noida, and covered by over 600 international media outlets.

Hence The Indo-Panama Fashion Showcase was a standout segment, presenting a serene yet striking collection inspired by the beaches and breezes of Panama. The line fused handcrafted macramé fabrics, breezy silhouettes, and a soothing blue ombré palette reminiscent of the ocean. It embodied relaxed luxury and coastal elegance, designed for the modern wanderer and sunseeker. Hence  the garments balanced traditional craftsmanship with contemporary beachwear aesthetics, evoking timeless beauty and effortless sophistication.

Adding depth to the cultural presentation, a furniture piece inspired by Panama was also on display. Merging tropical textures, nautical elements, and sleek modern design. It captured the essence of Panamanian architecture and artisanal design sensibilities.

The Indo-Panama Film and Cultural Forum continues to serve as a vital bridge in promoting cultural exchange. Such as Creative dialogue, and international friendship through fashion, design, and media. Indo-Panama Film and Cultural Forum Unveils Coastal Elegance at 9th Global Fashion and Design Week Noida 2025

Noida, India – June 5, 2025: Marwah Studios proudly welcomed Jonny Persey, celebrated British film producer and Chief Executive of Met Film, UK. Renowned British Producer Jonny Persey Conducts Inspiring Workshop at Marwah Studios for a special workshop session with the students of the AAFT School of Cinema. The interaction marked a significant moment for aspiring filmmakers, who got the rare opportunity to engage directly with one of the most respected voices in independent cinema and film education.

Jonny Persey, best known for his critically acclaimed productions such as Wondrous Oblivion, Deep Water, Little Ashes, and The Infidel, shared his extensive experience as both a producer and an academic. His insights into the evolving landscape of global cinema, storytelling across cultures, and the vital role of education in shaping future filmmakers resonated deeply with students and faculty alike.

Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, extended a warm welcome, stating: “It is a privilege to host Jonny Persey, whose work and vision have made a significant mark on both film production and education. His visit strengthens our global perspective and reinforces AAFT’s commitment to bridging international film communities.”

During the visit, Jonny Persey also met Akshay Marwah, CEO of Asian Education Group, and held an insightful discussion on potential collaboration between Met Film School and AAFT. The conversation explored possibilities of academic exchange, joint workshops, and initiatives to promote global standards in cinema education. Hence Renowned British Producer Jonny Persey Conducts Inspiring Workshop at Marwah Studios.

This landmark interaction symbolizes a step forward in building educational bridges between the UK and India, uniting two dynamic institutions with a shared passion for nurturing cinematic excellence.

Noida, India – June 5, 2025: The AAFT School of Cinema organized an exclusive and insightful Camera Workshop led by acclaimed cinematographer Sanjay Datani. Hence Camera Workshop by Renowned Cinematographer Sanjay Datani at AAFT. offering students a hands-on learning. Hence experience with the latest trends and technologies in cinematography.

During the workshop, Sanjay Datani shared his deep knowledge of visual storytelling, lensing techniques, camera movement, and lighting aesthetics that have defined his cinematic journey. Students had the opportunity to interact directly with the expert, participate in live demos, and gain clarity on the technical and creative aspects of professional camera work.

Dr. Sandeep Marwah, Chancellor of AAFT University and President of Marwah Studios, applauded the initiative. He stated, “Workshops like this bridge the gap between academics and industry. Having professionals like Sanjay Datani on campus helps nurture the artistic and technical skills of our students. At AAFT, we are committed to providing practical exposure alongside theoretical learning.”

The session concluded with an engaging Q&A round, where students discussed emerging trends and career possibilities in cinematography. The workshop exemplified AAFT’s focus on excellence and innovation in film education. Hence Students had the opportunity to interact directly with the expert, participate in live demos, and gain clarity on the technical and creative aspects of professional camera work.

Noida, India – June 5, 2025: Renowned Iranian writer, translator, TEDx speaker, publisher, and professor Dr. Sougand Akbarian visited Marwah Studios. Dr. Sougand Akbarian from Iran Visits Marwah Studios; Honored with Life Membership of IFTC. Adding another remarkable chapter to the ongoing cultural exchange between India and Iran. The visit, hosted under the aegis of the Indo Iran Film and Cultural Forum, witnessed a dynamic and enriching interaction highlighting the power of art and literature in strengthening international relations. During her visit, a special program was recorded at Radio Noida 107.4 FM. Where Dr. Akbarian shared her profound insights on literature, education, and the role of media in cultural diplomacy. The conversation was both engaging and thought-provoking, reflecting her diverse experiences and commitment to cross-cultural understanding. Such as Dr. Sougand Akbarian from Iran Visits Marwah Studios; Honored with Life Membership of IFTC. Welcoming the esteemed guest, Dr. Sandeep Marwah, President of Marwah Studios and Chair of the Indo Iran Film and Cultural Forum, emphasized. “The Indo Iran Film and Cultural Forum dedicated to nurturing friendship. And collaboration between India and Iran through art, culture, and media. Dr. Sougand Akbarian’s visit is a valuable step in this direction.” Such as a token of appreciation and recognition, Dr. Akbarian conferred with the Life Membership of the International Film and Television Club of AAFT (Asian Academy of Film & Television). The honor reflects her outstanding contribution to literature, academia, and cultural exchange. The visit marks another milestone in the cultural initiatives led by Marwah Studios. Further reinforcing its position as a hub of global artistic cooperation and creative dialogue.

Noida, 21 May 2025 – The Asian Academy of Film & Television (AAFT) proudly welcomed the creative minds behind the upcoming feature film Dilli Dark for an engaging session with students and faculty. The visit marked yet another moment of pride for the institution, as both AAFT faculty and alumni have played key roles in the film’s production.

The film’s Producer, Director, and Writer Dibakar Das Roy, along with renowned actor Samuel Abiola Robinson, visited the campus for an exclusive interaction with aspiring filmmakers. The session was both insightful and inspiring, offering students a behind-the-scenes look at the making of the film.

A highlight of the visit was the acknowledgment of AAFT faculty member Kirti Singh, who served as Assistant Director on the film, and AAFT alumnus Ritwik Sondhi, who took on the crucial role of Post Production Supervisor. “I am proud that both faculty and alumni of AAFT are part of this prestigious film project,” said Dr. Sandeep Marwah, President of AAFT. “It gives me immense confidence to see how the industry increasingly values trained, educated, and skilled professionals from our institution. This reinforces our mission to continue nurturing talent that meets international standards.”

The interaction not only allowed students to learn from professionals actively working in the industry but also highlighted the strong bridge AAFT continues to build between education and real-world film production.

With a legacy of over three decades, AAFT remains committed to excellence in media and arts education. The institute celebrates every opportunity where its students and faculty shine in the global entertainment arena, reaffirming its position as a leading hub for creative education in India.

Noida, 21 May 2025 – Bollywood Buzz at AAFT: Kapkapii Star Cast Sparks Excitement on Campus.  The Asian Academy of Film & Television (AAFT) came alive with glamour, creativity, and youthful enthusiasm as the star cast of the upcoming Bollywood horror-comedy Kapkapii made a memorable visit to the campus on May 20. The high-energy promotional event brought students face-to-face with the industry they aspire to join.

Celebrated actors Tusshar Kapoor, Siddhi Idnani, and Sonia Rathee graced the occasion, captivating the crowd with their presence and charm. Such as Their arrival turned the AAFT grounds into a mini film festival, generating buzz and anticipation for the quirky and spine-tingling film.

The stars engaged in interactive sessions with students, sharing insights into the film’s production and anecdotes from behind the scenes. A live Q&A session gave students the opportunity to connect personally with the actors. Such as followed by an impromptu performance to the upbeat track “Titli” from the film — much to the crowd’s delight.

Hence one of the major highlights of the event was the unveiling of the official teaser and poster of Kapkapii, giving audiences a first look at the film’s humor-laced, horror-themed storyline.

AAFT students added their creative flair to the occasion through vibrant dance performances. Skits, and open interactions with the cast, showcasing their talent and enthusiasm. Hence “It was a pleasure to welcome the vibrant cast of Kapkapii to the AAFT campus,” said Akshay Marwah, CEO of AAFT. “The team had the chance to experience our creative ecosystem and witness the spirit of our students. Events like these reinforce our belief in experiential learning. Where students get inspired by professionals they admire and begin visualizing their own future in the industry.”

Dr. Sandeep Marwah, Chancellor of AAFT University and President of Marwah Studios, added. Such as Bollywood Buzz at AAFT: Kapkapii Star Cast Sparks Excitement on Campus. “AAFT has always maintained a strong connection with the media and entertainment industry. Interactions of this kind bring a surge of energy, insight, and real-world exposure to our campus.  They are essential in shaping confident, industry-ready talent.”  Later all the dignitaries were presented with life membership of International Film and Television Club of AAFT.

Hence with a 33-year legacy, AAFT continues to be a trailblazer in media education — integrating creativity. Innovation, and industry engagement into every facet of learning. The institution remains committed to nurturing future such as filmmakers, actors, designers, and animators with programs tailored to global standards.  Hence Bollywood Buzz at AAFT: Kapkapii Star Cast Sparks Excitement on Campus.